Have you heard of search engine optimization or SEO and want to take advantage of this web marketing leverage? But you don’t know where to start? Here are 10 tips for beginners to optimize your natural referencing!
Before you start, here is some basic information about natural referencing (SEO):
WHAT IS SEO?
SEO (Search Engine Optimization) or natural referencing in French, consists in optimizing your website and your pages in order to be well positioned in the organic results of search engines (Google, Bing, Yahoo, etc.).
WHAT IS THE GOAL OF SEARCH ENGINE OPTIMIZATION?
SEO aims to boost your visibility in search engine results such as Google.
The objective here is to generate free and lasting qualified visits to your website and thus ensure to increase your leads and conversions: contact, request for quotation, purchase, etc.
SEO is in short an opportunity to gain many new customers.
HOW TO IMPROVE YOUR SEO?
TIP # 1: PRODUCE QUALITATIVE CONTENT
When it comes to SEO, it is important to respect the famous adage that says you should prioritize quality over quantity.
This is the best advice you can give to a beginner. It is necessary to produce qualitative, accessible, differentiating content with high added value for readers.
Whether on your website or on your social networks, creating interesting content will make you more visible. You will appear more regularly on the web and your business will have increased visibility.
Who says visibility necessarily means traffic!
Regularly creating qualitative content will improve your search engine rankings. This will logically increase the traffic on your site or on your social networks.
On the other hand, it is not enough to publish mass content in order to increase your visibility. The content must be thought out and optimized in order to appeal to your targets and audiences.
TIP 2: CHOOSE THE RIGHT KEYWORDS
In order to optimize your SEO, it is necessary that you do in-depth work on your keywords.
The question you need to ask yourself is: what queries do I want my website to stand out on? You will then have to adapt your keywords accordingly.
You should know that the selection of your “keywords” has an impact on your way of approaching your audience, on the writing of your content and on your communication strategy as a whole.
You need to find and use the words that your potential customers use when looking for information on search engines.
In addition, you must be attentive to the volume of research relating to your keywords / expressions and the level of competition of the latter.
Indeed, you must find the right balance between keywords on which it will be difficult, if not impossible to position yourself as the competition is strong. And keywords on which it will be relatively easy to rank, but which generate only a few clicks.
TIP 3: BENEFIT FROM SHARES
This point is to be linked directly to the previous one.
Indeed, quality content that meets the needs of your customers will have a strong tendency to be shared by these same customers.
If your relevant content meets their expectations and brings real value, they will be sure to share it with their contacts who will share it themselves on their networks.
Here’s a simple and efficient way to get traffic and clicks fast and exponentially!
In this sense, we can only encourage you to invite your customers to share your content, with a share button for example!
TIP # 4: BENEFIT FROM BACKLINKS / INCOMING LINKS
What is a backlink you ask? And you’re right !
A backlink, or inbound link in English, is a link from a third party site that points to your website.
For example, this can take the form of a blog specializing in your field that will write an article in which it includes a link redirecting to your site.
Thus, you will benefit from traffic through this new link.
Also, if the link to your website comes from a site that is recognized by Google as a trusted referral, it significantly improves your SEO.
We recommend that you go fishing for links!
Be careful, however, not to scatter yourself. Again, prioritize link quality over quantity.
Indeed, it is better that you benefit from some links coming from reliable entities and recognized by the search engines, than coming from what are called “link farms”.
The links coming from these farms are very poor quality and can be harmful to you because, used excessively, it is considered as spam by Google and the other search engines.
TIP 5: UPDATE YOUR CONTENT REGULARLY
You know that with the Internet everything is quickly outdated and replaced. What was true yesterday will not necessarily be true tomorrow.
In this sense, you need to keep your content up to date so that it does not become outdated. Because obsolete content is content that will be of little interest to its reader.
And, you are aware now, content that brings little to its reader is content that will not be shared later. You will therefore not benefit from this wekmarketing leverage to boost your SEO.
Also, note that Google (and other search engines) takes the publication date of your content into account in its search results ranking algorithm.
TIP # 6: BE AWARE OF THE CHARGING TIME
This is a parameter that is too often overlooked.
Do you like waiting long seconds for a page to load? Google and your customers either!
Indeed, if your site takes too long to load you can be sure that your potential customers will leave your page to go to the site of one of your competitors.
And, search engines take the loading speed factor into account in their search result ranking.
So, you have to be careful with this parameter. Be sure to use a good web host, to disable inactive plugins and to compress your images and videos for example.
Many tools are available on the Internet to assess your speed, such as: https://www.freemytools.com/
TIP 7: THINK LOCAL RESEARCH
Haven’t you gotten into the habit of starting your research on the Internet before going to the store? If so, you are like 80% of Internet users!
Note that a third of Internet users perform local searches at least once a week. AND, 50% of those searches result in a store visit. Got all the stakes ?!
It is then necessary that you inform the search engines about your business.
Your important information such as your hours, address and phone number should be easily accessible to your customers.
Search engines like to return the most relevant results to users. Often, this means that they will suggest businesses within 500m rather than 500km in the search results.
You must then optimize your content, study your keywords and work on the queries that your customers are likely to enter.
We can only advise you to use “Google My Business” in order to make your information on Google accessible with one click.
It is essential that you learn how to propel your sales in physical thanks to the Internet.
TIP 8: THINK USER EXPERIENCE (UX)
Today, whatever your market and your targets, it is more than likely that your competitors are also present on the Internet. How then can you stand out?
The answer is simple: you have to mark your customers, they have to remember you.
A good way to get this result is to optimize what is called User Experience or UX (User Experience).
An intuitive and positive experience promotes the loyalty of Internet users and their conversion.
In this sense, it is imperative that you understand your customers in order to design a cohesive and functional website.
The ergonomics, the loading time of your pages or the responsive aspect (adaptability to media) considerably impact the conversion rate, traffic generation, but also the notoriety and image of your brand.
Investing in setting up an optimized and ergonomic website is the assurance for your business of a significant return on investment!
TIP NO 9: BE PATIENT!
Secret to Success Road Sign with dramatic clouds and sky.
This is advice that may seem trivial although oh so precious.
You should know that natural optimization for search engines is a long process.
Your efforts may not bear fruit tomorrow, or even next week or even the following month. But, you need to stay focused on your goals and take a long-term view!
The returns on your SEO investment can be substantial, but you will need to be patient
What if you don’t have time to wait?
Do you want to quickly propel your Business on the Web thanks to search engines in order to obtain immediate results? In this case it is necessary that in addition to working on your SEO you are interested in Paid Referencing (SEA).
Although diametrically opposed, the concepts of SEO and SEA are complementary. You need to learn to juggle these two web marketing levers.
TIP 10: PROMOTE MOBILE USE AND RESPONSIVE DESIGN
You should know that today more than half of the world’s Internet traffic comes from mobile phones. And, that number is only increasing.
This should invite you to review your digital strategy in favor of mobile users.
For companies, the major interest of searches carried out via smartphone lies in the fact that search engines, Google for example, geolocate the Internet user and update the results according to his geographical position.
Many mobile users then click on these results and be redirected to your website from their phones. It is then absolutely necessary that you adapt your website to these new users.
Your site must be “responsive”. That is to say, it must be adapted to mobile users in order to facilitate their navigation on your pages.
This implies, for example, reviewing your menus, your images, reducing your textual content and limiting the superfluous.
Making your site accessible to mobile users is a major challenge!