SEO is constantly subject to new methods and it is necessary to adapt in order to avoid being downgraded by the competition. For this year 2018, you must once again adopt a new SEO strategy as a webmaster.
Discover in this article, the top 6 new SEO trends for SEO that will improve your positioning.
AMP and / or Mobile first
Mobile search is gaining notoriety. Nearly 67% of French people have used their mobile to connect to the Internet. It therefore becomes necessary for webmasters to optimize the mobile first index of their website in order to promote the AMP formats. In addition, Google will focus its attention in 2018, on the mobile version of websites to classify them.
Voice search: an SEO priority in 2018
It is also an element to integrate into your SEO strategy. According to a 2014 Google survey, 40% of the sample used voice search. Years go by and the numbers increase. The digital assistant Google Home enhances this voice search. Take into account voice SEO to optimize the content of your site.
Backlinks as essential for SEO!
It is important to put special emphasis on your links. Getting new, quality backlinks is still a go-to option for SEO in 2018.
Securing websites: an absolute necessity
Website security is a real challenge. The HTTPS security protocol is becoming a necessity to secure your site while reassuring Google robots about the reliability of your site. It is known that an HTTPS site is always better positioned on Google search results. You still have to switch your site to the HTTPS protocol.
Improve user experience
This is one of the SEO priorities for 2018. The user is the main recipient of your site’s content, why not consider their interests? It is imperative to talk in 2018 about SEO optimization for web users. From site content to page load time and flash time, everything must be able to be brought together in 2018 so that the user can feel comfortable on your page from any device ((computer, mobile or tablet).
Structured data as a 2018 SEO trend
These data are widely used by the American giant for the creation of rich snippets. These are very important for your site as part of improving your site’s CTR. The goal here is to have structured data with quality and eye-catching snippets. By doing so, you are ensuring you have a flawless and impactful 2018 SEO year.