talk about natural referencing, or SEO, there are two complementary parts that must be combined within an overall strategy. The first element to consider is everything that will concern content SEO: writing, keyword research, backlinks, etc. The second is more technical: site architecture, semantic cocoon, crawling, etc.
It should be borne in mind that the technical part of SEO is essential to provide a sound basis for all actions subsequently undertaken. The technical structure is the foundation that will support the site and allow content efforts to bear fruit. Here are 4 tools that will allow you to monitor the technical quality of your site, without having extensive computer knowledge.
Google Webmaster Tools
Google Webmaster Tools is one of the essential tools to analyze the technical part of your SEO. Indeed, there are many features that make it essential. The advantage is that you can use it according to your level of expertise, so it adapts perfectly to your current needs.
In particular, you can easily identify 404 errors that exist on your website, or see which pages are not indexed on search engines. This is indeed a factor to consider when you want to optimize your SEO performance, with 404 errors affecting the SEO of a site. Also, you can easily set up your redirects.
Another essential feature is the ability to analyze its sitemap, and therefore have an overview of its semantic cocoon. It is therefore an opportunity to reorganize your pages and see what elements are missing from your site, in order to optimize the user experience thanks to well-structured thematic silos.
Finally, it offers many opportunities related to content writing. In particular, it allows you to analyze from which requests Internet users arrive on one of your pages. So you can flesh out your keyword strategy and optimize your strong pages. For example, here are the search engine queries we draw visitors to on our VFX and special effects page.
Screaming Frog is a tool that can be used on a daily basis, because it addresses many technical aspects of your website. It can be used both for basic functions, but no less essential, such as for example analyzing the structure of your URLs, the titles of your pages or your meta descriptions.
Again, thanks to Screaming Frog, you can identify all your 404 errors to deal with them quickly. But the tool also allows you to measure the length of all your given metal in order to optimize them, to detect metal that is duplicated and harm your SEO, if your page titles are well structured, if your alt tags are optimized, etc.
Google PageSpeed Insights
Now essential to ensure good SEO, and for a good user experience: the loading speed of your site. It is essential that your site is optimized as much on mobile as on desktop. Thanks to Google PageSpeed Insights, you will be able to analyze each of your key pages and collect information on the elements that affect the loading speed.