Social networks are a great way to boost the visibility of your web content and promote your brand.
It’s not for nothing that social media is an integral part of any good content marketing strategy.
One of the Grails that any content marketer is looking to land is getting shares on these platforms. Shares that can lead to virality and success.
But how do you ensure that your content is more shared by your community (and the entire web)?
1. Create content worth sharing
“To get shares, you have to create good content”: reading this first point, you may think that this is obvious.
But what exactly is content worth sharing?
Promoting content is not enough to create excitement around it. On the contrary, if he is not up to his communication skills, you may be more disappointed than happy.
Interesting, relevant, and useful for your audience: these are the keywords that your articles, white papers, videos, and more must adhere to.
2. Use images
On social networks, the image is king. For example, tweets containing an image receive an average of 150% more retweets.
As you can see, not including at least one image in your blog posts and other content is like shooting yourself in the foot.
3. Write captivating headlines
Did you know? 59% of links shared on social networks have never been clicked.
This means, roughly speaking, that 6 in 10 people only trust the title (and image) of a post to choose to share it with their friends or their community. No need to say more: write engaging headlines.
If you are lacking inspiration for writing your headlines, you can use a headline generator to harness the power of numbers to captivate your audience.
4. Use share buttons
They have not escaped your notice: these four big buttons on the left of your screen that invite you to share this article on:
- Or Google +.
The sharing buttons like this are part of the basics of content marketing and they absolutely must find their place on your blog or website.
Indeed, your reader will have a better chance of sharing your article if you offer it to them at the end of their reading rather than at the beginning. By inserting your share buttons at the bottom of the article, you avoid unnecessary scrolling for the reader who probably won’t even bother to scroll if the share buttons are located at the top of the article.
5. Mention influencers
You have certainly heard of influencers. These web “celebrities” are massively followed and relayed, and their word is worth gold on social networks.
If one of them were to share one of your content, you might as well tell you that it would gain unexpected visibility.