Category Archives: SEO

6 tips to improve your domain authority

Hundreds of parameters are taken into account by Google to determine the position of a site in search results. there is one parameter not to be neglected, it is the authority of your site, also called domain authority. The higher your authority is, the higher you appear in the SERP. you get more traffic easily. […]

05 criteria to evaluate the quality of a backlink

Links from external sites pointing directly to a page on your site are very important in SEO. They are called backlinks, Their quality is essential because it can positively influence your natural SEO. But really, how to know backlink quality? We will show you the factors for this evaluation 01.The quality of the partner site […]

SEO: How to make a competitive analysis in 6 steps?

How can you do this? Here are the 6 steps to follow. Step 1: Identify your competitors The very first step in a competitive analysis is the identification of competitors. Rest assured, it is not very difficult to find them. For example, if you are an insurance comparator, you simply need to search the search […]

The basic rules of SEO to optimize your SEO

In this article, we will see SEO oriented optimizations (for Search Engine Optimization) to improve the ranking of your website with search engines.  Structure your articles using tags In order to structure your articles, your pages and your site, you will have to use HTML tags. If you use a WordPress or other type of CMS, […]

SEO: 8 tips for finding keywords

A crucial step in an SEO strategy, keyword research facilitates the choice of a reliable semantic core for the content of the pages of the website. These keywords will link what people are looking for and what your site has to offer them. Whatever your field of activity, you will need the right keywords that will […]


SEO (Search Engine Optimization) means: “Optimization for search engines”. This term defines all the techniques used to improve a website’s position on search engine results pages (SERPs). It is also called natural referencing. The goal of a SEO expert is to improve the visibility of the websites he supports by making them gain places on […]