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Facebook page or group: how to choose?.

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Do you have your own business? Do you have a professional activity to promote?

The first step in achieving this is to have a quality website that matches your brand image. Then you need to drive traffic to your site and market yourself.

To achieve this, you can bet on Facebook. Remember that the social network brings together nearly 40 million active users in France. On Facebook, you can create a business page or a group.

What to choose? Here’s everything you need to know to make the right choice.

Why be on Facebook?

Social networks are numerous, but Facebook remains the undisputed leader in France and internationally.

A true generator of communities, it is also a powerful communication tool for companies and professionals.
On Facebook, you can communicate with your community but also inform and promote.

To achieve this, two options are available to you:

  • Create a company page
  • Create a group

All about the Facebook page

A Facebook Page can be created by a company, a personality, or an organization. It is indexed by search engines. Thanks to it, it is, therefore, possible to enjoy better visibility, which makes it an excellent complement to the website.

Your company’s Facebook Page is public. It is therefore open and visible outside of Facebook in the event of a successful request. To follow you, Internet users click on the “Like” or “Follow” button. The page can be suggested to friends of visitors and followers.

Only the page administrator can post content. If he wishes to contact the subscribers, he can do so via Messenger, the contact is individual. Of course, there can be several administrators as well as editors, advertisers, or even moderators.

One of the major differences when choosing the Facebook Page is that you get messages directly linked to the page. Facebook groups do not have this opportunity, they are members of a group and chat as members.

So if we recap, with a Facebook Page it is possible to:

  • Create a page dedicated to your company or activity,
  • Be indexed by search engines,
  • Have a page open to all or filter,
  • Publish under the name of the company,
  • Take advantage of a messaging system,
  • Create events.

Discover the features of the Facebook Group

Anyone can create a Facebook Group. You don’t have to be a professional or have a business to achieve this. A simple center of interest is enough. The group can have several statuses.

  • Open to all, and therefore public,
  • Closed with the need to request authorization,
  • Secret and only by invitation.

If the group is open, like the Facebook page, it is indexed by social networks. However, if you choose to create a closed or secret group, then it will not be indexed. Your choice will therefore have a significant impact on your visibility.

The people who run the group publish under their own name. They are directly involved! If they want to contact members, they must go through the group wall or Messenger. In this case, the messages are individual.

Facebook Groups allow you to:

  • Create a page to promote a theme,
  • Be indexed by search engines, if you are a group open to the public,
  • Choose the members of the group,
  • Publish individually,
  • Take advantage of a messaging system,
  • Create events.

Facebook page or group: what to choose?

Facebook page or group, you hesitate? To make the right choice, all you need to do is set goals.

Depending on these, you will be able to choose between the two options.

  • If you want to showcase your know-how and your activity, the Facebook Page is an interesting solution.
  • If you want to communicate around a theme directly related to your activity, the Facebook Group is the best alternative.
  • If you want to animate a community around your activity or your theme, you can use the Facebook Group as the Facebook Page.

Thanks to these two options, you will be able to multiply the communication media and benefit from better visibility.

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