Google has updated its “How Search Works” website which contains SEO information on how Google organizes, ranks and tests search results.
If you’ve ever visited How Google Search Works , this is what has changed since you last saw it.
A portal to understand everything on Google
Every day, billions of people come to Google to search for questions big and small.
Whether it’s finding a recipe, looking for a local cafe, or researching information on complex topics like health, civics, or finance, Google Search helps you get the information you need. , when you need it.
But part of achieving Google’s mission also means making information open and accessible about how Google search, itself, works. That’s why he says he’s transparent about how he designs research, how he improves it, and how it works to get the information you’re looking for.
Like many topics you might search on Google, the search can seem complicated but Google makes it easy to find.
Here are some ways to better understand how Google search works:
- One stop shop: Google states in its post:
Today we are launching a completely redesigned website on how search works that explains the points and outcomes of research & how we approach the big philosophical questions, as well as the “nitty-gritty” details of how it all works.
The website gives you a window into what’s going on from the moment you start typing in the search bar until the moment you get your search results.
It provides insight into the technology and work that helps organize the world’s information, understand what you are looking for, and then connect with the most relevant and useful information.
On the site, you can find details of how Google’s ranking systems sort hundreds of billions of web pages and other content in its search index & # 8211; by examining factors such as meaning, relevance, quality, usability and context & # 8211; to present the most relevant and useful results in a fraction of a second.
And you can learn more about how Google is making search improvements.
“There were 4,500 such improvements in 2020 alone!”
As you will read, Google says it is rigorously testing these changes with the help of thousands of search quality assessors around the world – highly qualified people using its detailed guidelines or guidelines.
These evaluation guidelines are accessible to the public and describe in detail how the search works to reveal quality content .
- Watch and learn:
You can also watch the How Search Works video series , a set of easy-to-understand explanations of how research connects you to useful and relevant information. Here you’ll find answers to common questions such as how research works. autocomplete (no, that’s not a mental read), how Google protects you on search, how ads appear in search and more.
- Global trends:
It’s also easy for you to get a view of what people are looking for around the world using Google Trends . For over 15 years, Google has made this tool publicly available so that anyone can better understand how. people use search to find information.
Google Trends is the largest publicly available dataset, using anonymized search interest across different geographies to highlight trending topics, issues, and societal changes.
You can think of it as a window to what the world is looking for on the web.
- Transparency for website builders:
When it comes to the open web, Google says it’s also investing heavily in helping site owners, publishers, businesses, creators, and others be successful and get discovered on Google Search. On Google Search Central , creators can get expert advice from experienced webmasters, watch over 1,000 educational videos, learn best practices for web development, and find plenty of other tips to maximize their search reach.
Every day we make changes to improve how search works & # 8211; some small, some big. We work hard to give site owners and content producers advance notice and advice on changes where there is actionable information they can use.
While Google strives to provide as much information as possible, it also has a responsibility to protect the integrity of its results and to keep the results as clean as possible from search spam.
Therefore, although he shares a lot of information (according to him) about research updates, he cannot share all the details.
Otherwise, the bad actors would have the information they need to evade the protections it has in place against the content deceptive and shoddy. So explore its recently updated website to find out more as it continues to evolve