This period of confinement is an opportunity to dig into subjects that you do not have the time to usually deal with. The question of your visibility on Google (natural referencing / SEO) is one of these key topics. Too often neglected, SEO is however likely to bring you many customers. Do you want to boost your visibility on Google, simply and without spending too much time there? Follow, and especially apply, these few tips:
Make the numbers speak:
Before you start optimizing your natural visibility / SEO, it is essential to make an inventory of your visibility on the web.
To do this, it is likely that a statistical tracking tool, such as Google Analytics, is installed on your site (if this is not the case, install a tool as soon as possible: Google Analytics, Matomo, Piwik .. .).
Take the time to analyze your numbers. While these tools can allow you to identify a good number of opportunities, from an SEO point of view, you can in particular identify:
● The share of traffic you receive from search engines / Google> clearly distinguish between natural visits and visits made via Google Ads (if you use this last lever).
● Which pages receive the most natural traffic
● How many leads (contacts, sales, registrations …) do you gain thanks to SEO
● Follow the evolution of your visibility (do you gain visitors …)
Add your keywords in your “Titles”
Basic, but very effective, the simple fact of adding your keywords in your Title / Title tags of your pages, can have a significant impact on your positions and on your visits.
Note that your Titles are not visible directly on the pages of your website. On the other hand, they are visible in the Google results pages:
So, after identifying your priority keywords, you need to include them in your Title pages.
If your site is based on the WordPress platform (CMS), you can easily change the titles of your pages through a plugin such as Yoast SEO.
Try to include your keywords at the beginning and stick to a length of around 60 characters.
Catch your gaze:
Your Titles tags should be eye-catching and get people to click on them.
A good idea for creating impactful titles may be to watch what your competition is doing …
You can also watch what big web players are doing to try and stand out and find inspiration:
Write impactful SEO titles:
Here are some good practices for writing impactful headlines:
● Use an active voice: Discover, Enjoy quickly …
● Write in the second person
● Use impactful words
● Use numbers, parentheses or brackets.
Complete your pages:
If you still have a little time, take the opportunity to optimize and / or expand the textual content that you have within your pages.
Target keywords that are relevant to the topic of each page (lexical field), and use synonyms. Use subtitles, and listings.
If textual content is essential, consider embellishing your pages with images, and possibly videos.
Measure your results and optimize:
The impact of your actions is unlikely to be felt immediately (allow about 3 weeks). Remember to regularly monitor your visit statistics and measure your performance