It is not too late to prepare for the update of Google Page Experience or to improve it even while it is being rolled out.
Find out how to gain a competitive advantage in Search.
If you still haven’t been successful in optimizing Page Experience metrics and your competition has, you might find that they are getting a rank boost that you are missing out on.
In this article, you’ll learn about three key priority areas that will help you improve for Google Page Experience Update, as well as several other issues to have on your to-do list.
1. Work on your loading speed
The first of Google’s Core Web Vitals is “Largest Contently Paint” (LCP), which refers to the largest and most important content on a web page.
This metric will determine how quickly your page renders its most important content, so that users can see it.
There are a number of ways to optimize for LCP .
One thing you can do is optimize your server, as slow response times can sometimes be associated with slow servers.
Accelerating a server can involve running performance hints so that the server displays a static page when requested rather than creating the page every time someone clicks it.
Other web page components that can slow LCP loading include images, videos, and block-level elements with text functionality.
If these elements on your pages are above the waterline, the slower they load, the slower your LCP.
To resolve these issues, you will need to compress your images and text files, cache some resources, and preload some of your items.
2. Work on your interactivity
The second Vital Web Core is First Input Delay (FID) . This is the time it takes for users to be able to interact with something they clicked on, such as a link or button.
In Google’s eyes, your FID should aim to be less than 100 milliseconds. But let’s talk about what that means.
Readers are undoubtedly familiar with web pages that make them wait indefinitely after clicking an item to go to a new page, edit a shopping cart, etc.
Well, that’s not good for the users. But why is this happening?
Now we want to focus mainly on the first few interactions of users with a webpage, which is the time it takes to load.
Just like meeting someone new, first impressions count. If people know from the start that your site is slower than a snail, they will likely leave and not come back.
But a strong first impression – such as in a page that loads quickly – will in the long run go towards increasing user engagement with that page as a whole.
This is why FID is such an important measure. How to cure it ? It will depend on your specific website.
Use tools like PageSpeed Insights to see how you are doing and where you can improve.
3. Work on your Layout Shift
Finally, we have the third Vital Web Core, the Cumulative Layout Shift (CLS) . This is a measure of how much the layout of your page’s content moves while the page is loading.
You’ve probably encountered this problem, too.
You wait for a page to load completely and click on something only to find that another element has loaded onto the page and therefore pushed the desired element in a different direction.
As a result, you clicked on something you didn’t want, like an ad or even a “Submit Order” button .
That makes for a bad user experience , and that’s why CLS is important enough to be seen as a primary part of the Page Experience .
How can you resolve this issue in order to take advantage of the rankings that Core Web Vitals can provide?
You need a CLS score of 0.1 to “pass” the Google test. This is the maximum that Google wants to see.
Also higher, and your web pages are likely to change quite a bit. Google considers a score of 0.25 to be poor.
If you are using a WordPress site , you will probably notice that the following things are causing your CLS:
- Dimensionless images and videos.
- Dimensionless ads and other built-in objects.
- Animations and other dynamic content.
- Flashes of unstyled text.
The CLS fix mainly applies to mobiles, because Google prioritizes mobile-first , but also because mobile devices have weaker processors and smaller display ports.
What will you need to do to eliminate this layout ? It depends on what is the cause, but if we take 2 examples above:
- Browsers won’t know how to space dimensionless images and videos , which means the areas where they eventually will likely change as a page loads. You can lock this in by adding specific dimensions to your images and videos.
- Next, when it comes to unstyled text flashes, you’ll need to preload your fonts. This tells browsers to load your fonts as a priority item – in the First Significant Paint . In this case, you will not have any conflicting font changes that will result in cumulative layout shifts or cumulative layout changes.
4. Other elements to keep in mind
Of course, Core Web Vitals aren’t the only things you need to study to optimize your site for updating the page experience.
Take mobile compatibility.
Google will now judge each site by its mobile compatibility, especially when it comes to issues like small text sizes and Flash media usage, which today’s mobile devices tend not to support. .
There’s also the On-Page Experience report question in Google Search Console.
This is a breakdown of your site’s performance for Google Page Experience Update , but what about all those site owners saying they don’t see any data?
Google has confirmed that an empty report just means there isn’t enough conclusive data to tell one way or the other how your site is performing.
Even if you have decent traffic, the answer is probably, you just need more traffic – and for that traffic to generate relevant data – if you want the report filled.
Google wants to see a good user experience not only in organic content, but also in advertising.
Check and make sure the ads on your site are not interrupting or distracting.
And remember that your site must be secure ( HTTPS ) if you are to do well by updating the page experience.
Unsecured HTTP is no longer recommended. Users need to know that their data is safe with you on your site – and Google needs to know that, too.
The Page Experience Update was launched
in two stages
There’s a lot to deal with when it comes to your Essential Web Signals or Core Web Vitals and Page Experience, but at the end of the day it’s about delivering the best user experience possible .
If you haven’t yet set aside time to check and optimize these items, you’ll want to do so ASAP.
But do not panic. You will not be algorithmically penalized for not having aligned with all Core Web Vitals and Page Experience Elements yet.
This update is sort of a tiebreaker, according to Google. If all other things are considered equal, delivering a better experience as determined by the above metrics might give you the edge.
And if you see the rankings dropping, it’s not because you are being punished. It could be that your direct competitors prioritize these optimizations and you don’t. It is an incentive to move!