Conducting an SEO audit is inevitable to resolve any technical problem that can penalize your site in its natural referencing. It is therefore necessary to evaluate different metrics in order to be able to take the corrective actions necessary for the proper functioning of your website.
Perform your SEO audit in 3 steps
An SEO audit must be carried out on all fronts, either at the macro and micro level, and from a technical and semantic point of view. It is therefore necessary to analyze each of the pages of its site, and analyze the site in its environment. Some easy-to-use Google tools will help you:
- Google analytics
- Google PageSpeed Insights
- Google Search Console
The advantage of these tools is that they are all free or that Google offers both a free version and a premium version as is the case with Google Analytics for example.
Google Search Console to analyze your data
The data accessible on Google Search Console are key factors in your SEO audit. Indeed, they make it possible in particular to make sure that a good number of pages of your website are indexed by search engines. An unindexed page is a page that is not referenced, so if several of your pages do not appear on the search engines, there is probably an error or an oversight that crept in. during your processes.
Also, if a page is not indexed, you can identify the url of the page to understand why it is not indexed.
Google Analytics to measure your performance
During your SEO audit, Google Analytics allows you to display a lot of data to measure the performance of your different pages. For example: click-through rate, bounce rate, number of page views, etc.
The audit is therefore an opportunity, on the one hand to see which are your strong pages and your weakest pages, and on the other hand to examine more precisely the metrics of the pages on which you want to capitalize.
For example, we want to analyze our page on the level design. We see below that it only made 14 visits during the month of March. We must therefore reorient our content strategy to meet this objective.
Google Analytics also offers you other opportunities, such as identifying the different sources that generate traffic, or the key pages on which to promote your call-to-action, analyze the page load speed, etc.
Google PageSpeed Insight to measure load speed
The speed of loading pages on a website has become a very important ranking factor for Google. The Google PageSpeed Insights tool is therefore essential for in-depth measurement of your digital ecosystem.
Start by working your pages with the lowest speed score. Changes in content, image compression, changing image formats, or even changing the functionality of a web page can be used to reduce page load time.