We all know that the success of a business today depends in large part on its visibility online. To be visible, companies must have a well-targeted and well-organized marketing campaign.
A marketing campaign these days cannot be successful without putting in place proper SEO based on best practices and best SEO trends. Technology and search engine algorithms keep changing and improving. The way people search the Internet is also changing.
Now is the time for you to update yourself with the SEO trends that are likely to be trending in 2021. Of course, some of the old SEO trends will be around forever. However, it is imperative for each company to familiarize themselves with and put in place certain practices that will be decisive on SEO in 2021.
Google and other search engines have announced major changes to how websites rank in 2021. In this article, we walk you through some practical steps to a successful SEO strategy for 2021.
Local search helps a lot in getting potential customers to search for a local product or service. Research shows that local searches account for over 65% of online searches. If you are unable to optimize your website for local searches, your business will miss a lot. As the mainstream trend suggests, people will want faster results in 2021 when they search for local deals, like a florist or the nearest gym. Search engines, especially Google, will focus more on local searches to prioritize local businesses in 2021.
You can optimize your website for local searches by:
- Updating your Google My Business page
- Creating local landing pages for local areas
Remember, local SEO is for all types of businesses, regardless of size.
Mobiles are now the preferred devices for research. Studies show that over 85% of people use the mobile phone for research.
Google also announced that in 2021, all sites will be indexed on mobile first (Mobile-First). So it goes without saying that if you don’t optimize your website for mobile phones, your website’s ranking in search results will suffer.
You need to make your website mobile-friendly to achieve higher Google rankings for 2021. The benefit of having a mobile-friendly website goes beyond higher search engine rankings; it also makes it easy for your target customers to search and find you.
At the same time, you need to make sure that your website loads quickly on mobile. These days people hate to wait and want results quickly. Since slow downloads and delays irritate people, you need to make sure that your site does not contain such irritants to destroy the customer experience.
Essential web signals
Google will apply in 2021 new ranking signals, called Core Web Vitals, which will focus on measuring user experience (UX).
Optimizing the quality of the user experience is the key to the long-term success of any website. Whether you are a business owner, marketer, or developer, essential web signals can help you quantify your site experience and identify opportunities for improvement.
Core Web Vitals are metrics that apply to all web pages. Each of these signals represents a distinct facet of user experience, is measurable in the field, and reflects the real-world experience of a user-centric critical result.
The metrics that make up essential web signals will change over time. The current set for 2020 and which will apply in 2021 focuses on three aspects of the user experience, namely page load time, interactivity and visual stability. The set includes the following metrics (and their respective thresholds):
– Largest Contentful Paint (LCP): measures loading performance. To provide a good user experience, LCP must occur within 2.5 seconds of the start of the page load.
– First Input Delay (FID): measures interactivity. To provide a good user experience, pages should have an FID of less than 100 milliseconds.
– Cumulative Layout Shift (CLS): measures visual stability. To provide a good user experience, pages should maintain a CLS below 0.1.
As said before, SEO ranking factors will be user experience driven in 2021. And you need to properly track your visitors to readjust as needed. For example, do you need to know when people come to your website? How do they react? How long do they stay there? Are they visiting more pages than your home page? Etc.
In 2021, you can expect Google to see user behavior as an important part of its ranking criteria. And at the same time, traditional SEO tactics like link building and content marketing will also play a dominant role.
There are some things you can do on your own. You can take a close look at your Google analytics and see the bounce rates and how much time people are spending on each page. Using the data you get from observation, you can optimize your website for better user experience, which will help you with Google rankings in 2021.
When optimizing your website for users, you should implement A / B testing, which involves fine-tuning the landing pages across the site based on the analytics data.
Google My Business
You need to make sure that you update your business profile on the Google My Business page, which plays a key role when people search for your listings locally.
In 2021, you should consider the Google My Business page as a powerful tool. It lets your target customers know your specific details like your address, phone number. It also contains customer reviews, helping you not only to project your business, but also to attract more prospects.
The trend of people performing voice searches is steadily increasing. According to studies, voice searches account for over 25% of all searches, and the trend shows signs of increasing.
So how do you react to your SEO strategy for 2021? It will help if you are using long tail keywords. For example, instead of using the search query – “professional SEO services” you could use – “what are the best professional SEO services in New York?” – which is a more conversational and relaxed query and helps local search considerably.
You can also expect the revolutionary waves of AI in digital marketing to significantly influence the growing importance of voice search.
This will help you if you are preparing to optimize your website for voice search as this should be a key ranking prerequisite for 2021.
Quality of website content
You can be assured that high quality content will play a crucial role in your SEO ranking in 2021. As such, when posting articles and blogging to your website, don’t waste time making sure that they are of the highest quality.
This will help if you keep in mind that Google will only prioritize sites with clear and concise content answering all questions.
If you fail to include video content on your website, you are sure to be behind in search results in 2021. You may not yet know that video content has the potential to multiply the rate. six-fold conversion compared to non-video content.
When you embed video content on your website, people will enjoy watching it to increase the engagement rate. Therefore, Google will rank the page higher in the search results.