SEO (Search Engine Optimization) aims to improve positioning in the results displayed by search engines. It is based on natural results associated with the relevance and quality of information used on the site.
PPC (Pay Per Click) implies, as its name implies, to obtain a fast and relevant traffic based on the paid advertising offered by Google, Yahoo. Facebook, etc. Both are indispensable tools to increase traffic in search engines. The use of each one is directly related to the time and financial possibilities of website owners. While SEO can provide the desired results in a longer period of time, PPC can bring quick and immediate results.
- Which tool should I choose first: SEO or PPC?
The answer takes into account the needs and budget of each business. If you want fast traffic and an appropriate budget, PPC is an optimal solution! But if a business is starting and has a tight budget, then the medium-term to get SEO results is the best solution.
- Is this a false confrontation?
In a way it is. It all depends on the intended goal. SEO without PPC is fine, but if PPC can help you, why not work together. It all depends on the financial strength of the company! They can be seen more as two complementary instruments than as two opposing elements.
- Which of these tools brings more benefits?
PPC can help you get better SEO by bringing more traffic. If the brand promotion is duplicated, relevant and of high quality, organic results can be improved quickly and visibly.
- What are the implications between SEO and PPC?
The goal of SEO is to generate as much traffic as possible and to improve the position of the site in search engines. PPC can get these results immediately. Why not combine these two tools?
By changing the search algorithms until the best SEO solutions are found, PPC can reduce the disadvantages of the transition period.
If competition is intense on certain keywords, being taken by financially strong players, PPC can generate costs that are difficult to bear, with poor results. Then, rethinking the SEO strategy is the solution at hand.
So, the smart and personalized combination of SEO and PPC is the real power and value of a brand. The combination of the two elements and their adaptation to the ever-changing puzzle of reality offers the solution to this false confrontation.
If PPC campaigns are consistent, without the quality of the user experience on the site, accurate service and quality information, results and conversion rates can be contrary to expectations.
The benefits of PPC can be significant and immediate.
The benefits of SEO are the foundation of any sustainable business!