Writing an SEO text easily is the goal of all web copywriting enthusiasts. But when you’re just starting in this field and you’ve just started freelancing, the concept of SEO can be more or less difficult to understand.
Here are just a few tips that will help you easily write optimized texts with natural SEO.
Basis of a successful SEO concept: using the right keywords
The keywords integrated in an SEO article will allow Google to reference it and then propose it as a search result to Internet users. Therefore, the first mistake to avoid when you want to write an SEO text easily is not to choose relevant keywords. An important lever of natural SEO, the choice of keywords is all the easier to make with keyword generating tools such as Google Keyword Planner, UberSuggest, Keyword Tool, Semrush and many others.
The classic keywords are quite competitive and do not allow an excellent SEO. It would be better to use expressions combining two to four keywords. If, for example, you want to refer to the main keyword: editor, you will use the following terms: web writing, professional web editor, find a good editor or the job of web editor in Paris.
A repetition of the expressions between 3 to 6 times ensures a good SEO of the text. Beware, excessive repetition can lead to severe sanctions from Google.
Choosing catchy and meaningful titles
In order to write an SEO text easily and have a chance that this optimized article will be well ranked by Google, it is imperative to choose catchy and meaningful titles. A priori, one or two keywords should be integrated into the main title and subtitles of the article. As for its length, an ideal size should not exceed 10 or 12 words. A title that is too short is also badly seen by the search engine.
As much as possible, the keyword should be placed at the beginning of the title. Also, Google references title better with numbers, so don’t hesitate to put some in your titles. For example, instead of writing “Good advice for choosing the best gift”, you could write “5 good advice for choosing the best gift in 2019”.
Optimize the writing of the introduction
Many web editors neglect to write the introduction, yet this short paragraph not only helps to engage the reader’s interest but also to optimize the natural SEO of the text.
A good introduction should consist of 2 to 3 key phrases and include an average of 100 words. An introduction that is too long or too short is to be avoided if you want to write a well-optimized SEO article.
Segment the SEO article into several paragraphs with HTML tags.
Writing an SEO text easily, it is above all the structure in several paragraphs with HTML tag subtitles. We write the main title under H1 tag, subtitles under H2 tag and subtitles under H3 tag, and so on. Usually, for an SEO text of 1500 or 2000 words, we will stop at the H3 tag. Shorter texts will be satisfied with the H2 tags and longer texts of 4000 or even 6000 words will need more tags up to H6.
In addition, all articles on the web follow this segmentation in the form of paragraphs that in addition to ensuring a good natural SEO, facilitate the reading of the text. Also, lately, Google is giving more importance to long texts. In this perspective, writing an article of 1500 to 2000 words is an excellent way to boost your SEO, without forgetting the integration of keywords and the respect of SEO best practices.
Adding inbound and outbound links
Although adding specific keywords and segmenting the text into several paragraphs is the basis of the SEO concept, adding inbound and outbound links in addition to those keywords allows for better results. Inbound links are links that lead to other pages of the site while outbound links draw the reader’s attention to other sites.
Inbound links have the advantage of boosting the SEO referencing of other pages of the site while outbound links allow readers to discover other interesting topics related to the SEO article discussed. It is good to know that Google references well SEO texts with some outbound links.