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The Importance of Voice Search

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What seemed unrealistic a few years ago is now real. We all dreamed one day of being able to do research just by talking to our computer or phone. Basic functions such as navigation, questions, and answers, playlist management, or phone calls have been available for some years now.

Today, voice search is more and more efficient and insightful because it allows its users to do among other things shopping, to respond to emails, to control his schedule … If the development of voice search represents a real opportunity for companies today, its optimization will soon become a necessity.

With nearly 1 in 5 people using it every week (according to the Uberall Voice Search Readiness Report 2019 – VSR), voice search is gradually beginning to win the approval of the general public. Of its followers, 40% are looking for information about businesses.

However, only 0.7% of French companies seem ready to welcome it, i.e. to be optimized to appear in the results of voice searches. According to a study by Harris Interactive, 65% of French people say they don’t have enough time to do what they want in a day.

They tend to be seduced by the alternatives that allow them to save time. According to the report carried out by Limelight in 2019, 24% of French consumers own a voice assistant such as Alexa from Amazon or Google Home, an increase of 60% over the previous year.

Faced with such an emergence of voice search, companies need to optimize this feature in order to remain relevant to consumers.

It is clear that voice search technologies need to become more practical if they are to win the approval of the general public. The Uberall Voice Search Readiness Report 2019 also analyses that the reasons that hinder users from using voice search are the most common habit (31%), the discomfort of using it in public (22%), and the belief that it is not an effective research medium (12%). The survey also reveals that 40% use voice search to find information about convenience stores.

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