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WordPress: why and how to integrate a breadcrumb trail into your website?

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breadcrumb trail is an often overlooked yet valuable form of navigation. It helps people rank on your site and can even improve the way your content appears on search engines.

Before, adding a breadcrumb trail to a WordPress site was long and tedious. But that was before. Today, WordPress has made this process much easier. In fact, there are several options available to you, depending on the degree of customization you are looking for.

In this article, we explain to you why to integrate a breadcrumb trail to your website and how to add a breadcrumb trail to WordPress .

What is a breadcrumb trail?

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The breadcrumb trail designates the tree structure (clickable) of a web page.

Example: Home> Clothing> Dress> For occasion> Evening dress.

Usually, it’s at the top of the page, before the title, and it helps search engines contextualize the content of the page . Thus, the breadcrumb trail is an asset, both for Internet users and as part of your SEO strategy .

What are the benefits of breadcrumbs?

Put your web pages in order

Have you ever read or seen “breadcrumbs”? In fact, breadcrumbs work like the breadcrumbs sown by the main character. This navigation tool allows Internet users to turn back whenever they want and to know where they are in real time.

Breadcrumbs have been considered a useful navigation aid since the mid-90s. They are guidelines that optimize the usability of your site and put your various web pages in order.

Make your site attractive and easy to use

A breadcrumb trail provides one-click access to the flagship pages of your website.

Did you know ?

The person who comes across your site through a blog post can be redirected to your home page with one click. In addition, this tool does not affect visibility since it takes up very little space on the page.

This is why you do not take any risk by installing it, on the contrary.

Optimize your site for search engines (SEO)

In addition, a breadcrumb trail can contribute to the good referencing of your site by helping you to obtain a better:

  • ranking
  • a click-through rate (CTR)
  • ergonomics

And yes: the design of your site is clearer and your content is easier to find. Suddenly, your site is more attractive to the Internet user.

Now that you understand the value of breadcrumbs, it’s high time to add it to your WordPress site.

How to add breadcrumbs to your WordPress site?

WordPress is very easy to use and adding a plugin is a snap. Therefore, using a dedicated WordPress plugin will be the easiest solution.

Use a dedicated WordPress plugin

Yoast SEO is one of the most popular SEO tools on WordPress, with over a million active users. Also, the free version contains the essential tools for good SEO, including adding a breadcrumb trail with WP Breadcrumb . The free version of this plugin will give you a limited number of breadcrumb designs.

To add breadcrumbs to your WordPress site using Yoast SEO, you will need to follow three simple steps:

  • Install and activate Yoast SEO
  • Adding the Breadcrumbs code to your WordPress theme
  • Enable / configure Breadcrumbs in the plug-in settings

1. Install and activate the Yoast SEO plugin

To install the Yoast SEO plugin, go to your WordPress dashboard and click on Plugins -> Add New. Next, search for Yoast SEO, click on it to install it, and activate it.

2. Add the Breadcrumbs code to your WordPress theme

Then add a little piece of code to your WordPress theme.

You can add the code to any theme file / template, but it is generally recommended that you add it to your page.php file (so that it appears on all pages), or your header.php file (so that it appears on the whole site).

For example, insert the code “breadcrumbs” into the header.php file of your child theme. Once you’ve copied the header.php file from the parent theme, open the file for editing in a code editor. Then, at the very bottom of the header.php file, add the following php snippet provided by Yoast to enable the Breadcrumbs feature:

<? php

if (function_exists (‘yoast_breadcrumb’)) {

yoast_breadcrumb (‘<p id = “breadcrumbs”>’, ‘</p>’);

}

 ?>

A breadcrumb trail will then appear directly under the header of all pages.

3. Configure the breadcrumb trail in the plug-in settings

Once the code has been added to your WordPress child theme, all you have to do is activate the breadcrumb trail in the SEO Yoast settings.

To do this, go to your WordPress dashboard and navigate to SEO> Search Appearance, then click on the Breadcrumbs tab.

Under the Breadcrumbs settings, make sure to enable Breadcrumbs by clicking on the option to “on”.

You can then configure the settings for your new breadcrumb trail!

Integrate a breadcrumb trail into your website: conclusion

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To conclude, let’s recall the three main objectives of the breadcrumb trail  :

  • Facilitate visitor access from search engine results;
  • Improve the user experience;
  • Reduce the bounce rate by making it easier for the user to find what they need.

And to install it on your WordPress site , there are two options. If you don’t have a lot of time but are still looking for good results, use a dedicated plugin , such as Yoast SEO. Otherwise, ask a professional coder to customize your breadcrumbs.

Have a question about adding a breadcrumb to your WordPress site? Post it in the comments section below!

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